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MediaMath Continues to Deliver on SOURCE Promise with New SOURCE Ecosystem Scorecard, Offering Unmatched Transparency into Digital Supply Chain

October 22, 2020 / PR Newswire

MediaMath, acclaimed independent advertising technology company for brands and agencies, continues to deliver upon the SOURCE vision to co-create an accountable, aligned, addressable ecosystem with its industry partners. The company today announced the launch of the SOURCE Ecosystem Scorecard, which provides a roadmap to drive the industry toward continued efficiency and effectiveness. "With SOURCE, we set out to address some of the biggest issues facing the industry – to create an environment that is accountable and addressable, and to align the interests of brands, agencies, publishers and technology providers," said MediaMath founder and CEO Joe Zawadzki. "The SOURCE Ecosystem Scorecard continues to make good on that promise and is truly a Holy Grail for the industry – a configurable setting that provides brands and agencies with unparalleled transparency and control, giving them confidence to direct their investments based on their express priorities across all digital channels." The SOURCE Ecosystem Scorecard, now available globally, is designed to provide unique clarity into the ecosystem supply partners that provide the most value to advertisers, ultimately empowering advertisers to make better-informed decisions about their supply path. It also acts as a technology roadmap for the betterment of both DSPs and SSPs.