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Logistics Recruiters Cast a Virtual Net for Workers

July 02, 2019 / The Wall Street Journal
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Warehouse workers driving to their jobs at many of the new distribution centers dotting the U.S. landscape may not be alone recruiters could be on their digital trail.Some logistics companies looking for workers in a tight U.S. job market are casting a virtual net, using a technique called geofencing to target people as they drive by sites or even park their cars in competitors’ lots.It is an industrial version of a strategy some retailers and restaurants use by tapping into the digital footprints consumers leave with their smartphones, flashing sales pitches at customers even as they walk the aisles.