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4 direct-to-consumer models shifting the supply chain

October 09, 2018 / Deborah Abrams Kaplan

Is the supply chain disappearing? Do intermediaries have to worry about their jobs? With the rise in direct-to-consumer (DTC) sales, producers avoid some of the middlemen like traditional retailers.
But producers still need packing and transportation help to deliver their goods. No matter how much automation increases, the need for labor is always there. And some producers will use third-party software to manage their own supply chain.
It turns out that very few companies purely eliminate all intermediaries between the producer and the consumer. The supply chain never goes away, and the middleman sticks around as well, even if the role is minimized and the middleman is not a traditional brick and mortar store.