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The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

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Tompkins International

Tompkins International is a supply chain consulting and implementation firm that maximizes supply chain performance and value creation. We enable clients to be more profitable and valuable, while also becoming more agile, flexible, and adaptive to the marketplace. We collaborate with our client teams to develop improved operations strategies, planning, and execution of all the Mega Processes (PLAN – BUY – MAKE – MOVE – DISTRIBUTE – SELL) of supply chains, both global and domestic, and from suppliers through to end customers. Tompkins International’s service lines cover the supply chain strategies, processes, people, and technologies all the way.

Other Infographics

INVESTING IN SUPPLY CHAIN PREPAREDNESS

Infographic | March 23, 2020

from complex emergencies to sudden onset responses, recent cooperative studies tri HELP Logistics, Kuehne Logistics University. Action Contre la Faim France, Global Logistics Cluster, If RC, Save the Childern International and INICEF, show just how important preparedness action can be across die humanitarian supply chain.

Co-creation enables business transformation led by RPA for leading logistics company

Infographic | December 23, 2019

Revenue leakage: blocked working capital. Manual F&A operations with limited audit checks, compliance & control. Siloed technology systems & fragmented operations. Establishing Center of Excellence to standardize & centralize operations. Deploying Robotics & Digital Automation TRAC to identify revenue leakage. Designing & implementing risk compliance framework.

Warehouse Safety

Infographic | February 21, 2020

Health and Safety is a major concern for the Supply Chain & Logistics industries, where hazards and workplace accident risk are significant. We’ve gathered some stats from Safe Work Australia to illustrate the above, as well as recommendations on how to run a safe warehouse:

The shipping & receiving process

Infographic | December 12, 2019

Within the supply chain process, there is a much smaller piece of the puzzle that is arguably the most critical component in maintaining accurate inventory: The Shipping and Receiving Logistics Process. Inventory is not Initially rec.. and reported accurately during these processes

SHIPPING SOLUTIONS FOR ECOMMERCE

Infographic | January 31, 2020

Choosing your packaging: When choosing what material to use for your products, it's important to consider the following: Packaging size packaging weight. Packaging durability: Will it maintain its integrity in bad weather. Origin country 2 product fragility product shape. Eco-friendly packaging options.

What Is Wasted Motion Costing Your Warehouse?

Infographic | February 3, 2020

According to the US Census Bureau: There are roughly 957,000 U.S. Warehouse Workers. The Average Warehouse Worker Wastes -8 Minutes Per Hour Walking To Printers & Computers. That's the distance from NYC to Atlanta in wasted motion! Eliminate it with Mobile Powered Workstations.

The History of Content Marketing