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The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

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Power consumption: Energy cost have increased 33% over the past decade. Consumption rose from 5.25 c/KWH to over 7.01 c/KWH this accounting for nearly 15 percent of the facilities operating cost. Next to energy, labor costs are the second largest concern for a 3PL warehouse. The demand for skilled labor is at an all time high with manufactures, repack operators and other warehouses and retailers all competing for the same worker.

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Infographic | December 23, 2019

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International Shipping Maritime, Air and Rail Industries Proactively Address Environmental Impacts

Infographic | April 10, 2020

International regulations for moving freight by ship and air are aligned to the goal of limiting sulfur and carbon emissions. International shippers need to be aware of new and upcoming regulations to make appropriate decisions for their businesses — or get the expert help they need. Meanwhile, railways have partnered with ports to promote emission-reducing intermodal rail.

THE DIGITAL LINK TO SUPPLY CHAIN

Infographic | January 3, 2020

Digital technologies drive efficiency of supply chain operations. Digital collaboration enables Zara to design, produce and deliver new apparel to stores in 14 days compared to 9 months for competition. Digital Technologies 11 Ensure Data Consistency Electron, Data Interchange platform helped Levi Strauss & Co. to reduce manual tracking and tracing of inbound shipments by 98%.

SHIPPING SOLUTIONS FOR ECOMMERCE

Infographic | January 31, 2020

Choosing your packaging: When choosing what material to use for your products, it's important to consider the following: Packaging size packaging weight. Packaging durability: Will it maintain its integrity in bad weather. Origin country 2 product fragility product shape. Eco-friendly packaging options.

The History of Content Marketing