XPO Logistics launches voice-enabled tracking for last-mile shipments

JAMES HENDERSON | April 19, 2018

XPO Logistics launches voice-enabled tracking for last-mile shipments
XPO Logistics has announced the launch of Google Home and Amazon Echo capabilities integrated with the company's last mile network. From the point of sale through fulfilment and home delivery, consumers will be able to manage their experience by using smart speakers to connect with two leading intelligent personal assistant technologies: Google Assistant and Amazon's Alexa. The innovation was announced by Mario Harik, XPO's chief information officer, during a live demonstration at the Home Delivery World 2018 conference in Atlanta, Ga. Speaking on supply chain consumerisation, Harik said: “Tech-enabled consumer services are critically important in an increasingly competitive marketplace. We're helping our customers build loyalty and protect their brands, many of which are household names in e-commerce and retail.”Troy Cooper, chief operating officer of XPO Logistics, said: “Today's consumers expect access to, and control over, their personal experience within the supply chain. We're adding simple yet powerful tools that use connectivity to strengthen these relationships.”

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"Chances are you’ve heard the term supply chain strategy. Used informally, it is often confused with supply chain management, where supply chain operations are controlled to reduce costs. There’s some truth to this definition, but supply chain strategy really is broader; it defines how the supply ch


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