Food supply chains providing greater transparency

FreightWaves | December 08, 2019

Food supply chains providing greater transparency
New demands for transparency and ethical sourcing are shaking up the food supply chain. For the first time since the packaged food revolution, consumers are now learning more about where their food comes from and how it gets to them. And for a large swath of the public it is raising some questions. Consumers now living in a world of constant content and accessible information are pushing for a change. In a recent poll conducted by consulting firm AlixPartners of consumers in Europe, China and the U.S., around 60% of all shoppers place a heavy emphasis on the source of the ingredients of their food. Data about food sourcing and transport that was once inaccessible to the average consumer is now much easier to find. And it is also easier for environmental and human rights advocacy groups to leverage against the biggest players in the food business.

Spotlight

The growth of the trucking industry is a crucial economic barometer in the US economy. Trucks move approximately 70% of all the freight tonnage in the country. Truck drivers are at the center of the entire transportation system and hold supply chains together. Truckload companies are confronting the difficulties in searching for, hiring, and retaining drivers.

Spotlight

The growth of the trucking industry is a crucial economic barometer in the US economy. Trucks move approximately 70% of all the freight tonnage in the country. Truck drivers are at the center of the entire transportation system and hold supply chains together. Truckload companies are confronting the difficulties in searching for, hiring, and retaining drivers.

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