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Food supply chains providing greater transparency

Ben Thrower | December 08, 2019

New demands for transparency and ethical sourcing are shaking up the food supply chain. For the first time since the packaged food revolution, consumers are now learning more about where their food comes from and how it gets to them. And for a large swath of the public it is raising some questions. Consumers now living in a world of constant content and accessible information are pushing for a change. In a recent poll conducted by consulting firm AlixPartners of consumers in Europe, China and the U.S., around 60% of all shoppers place a heavy emphasis on the source of the ingredients of their food. Data about food sourcing and transport that was once inaccessible to the average consumer is now much easier to find. And it is also easier for environmental and human rights advocacy groups to leverage against the biggest players in the food business.

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