DECK 7 Framework for Digital™ Redefines Its B2B Model for 2020 Lead-Gen Goals

DECK 7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners. The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

our transportation policy defines the framework upon which all transportation decisions will be made, so it’s imperative to construct it in a manner that is not overly constricting. Most analysts still rely heavily on statistical averages because it’s easy to do and it’s what they’ve always done, yet this ‘deterministic’ approach ignores the variability that underlies nearly every aspect of transportation. Averages rarely reflect reality, so strategic planning should utilize a ‘stochastic’ approach that’s based on calculated probabilities.

Spotlight

our transportation policy defines the framework upon which all transportation decisions will be made, so it’s imperative to construct it in a manner that is not overly constricting. Most analysts still rely heavily on statistical averages because it’s easy to do and it’s what they’ve always done, yet this ‘deterministic’ approach ignores the variability that underlies nearly every aspect of transportation. Averages rarely reflect reality, so strategic planning should utilize a ‘stochastic’ approach that’s based on calculated probabilities.

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SOFTWARE AND TECHNOLOGY,LOGISTICS

Stord Expands Capabilities to Enable Port-to-Porch Logistics for Brands Through a Single Partner

Stord | August 12, 2022

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MANAGEMENT

National Motor Freight Traffic Association Agrees to Assume Administration of Digital LTL Council

NMFTA | June 15, 2022

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SOFTWARE AND TECHNOLOGY,FREIGHT

Körber acquires enVista's omnichannel Enspire Commerce™ platform and global Freight Audit and Payment service

Körber | July 25, 2022

Körber has signed a definitive agreement to purchase enVista's Enspire Commerce™ platform and its Freight Audit and Payment (FAP) service. enVista's capabilities expand Körber's portfolio to enable businesses to deliver upon ever-increasing consumer expectations in today's highly competitive omnichannel landscape. Meeting today's consumer expectations requires digitization and integrated processes from order capture through to final delivery. With this acquisition, Kӧrber becomes a single, global provider of omnichannel commerce, fulfillment and transportation software. By combining Kӧrber's unique depth of software with enVista, organizations have a simple, compelling means of aligning and digitizing commerce and supply chain operations end-to-end. 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